LET'S CREATE TOGETHER?

STRATEGY

The starting point came from listening. Through social listening, we identified a recurring pattern in how young people referred to their experience working at Ambev: "a dream." This word, loaded with meaning, revealed a potent territory to be explored.

CHALLENGE

To create a campaign for Ambev's internship program that would generate genuine interest and encourage applications, translating the employer brand into language relevant to young talent, without losing institutional solidity and credibility.

CUSTOMER

Ambev Institutional

EMPLOYER BRANDING CAMPAIGN

Before launching into yet another generic campaign, we started with the basics: understanding what this audience really felt.

We went to the main channels where these young people were present to investigate their perception of working at Ambev, and, especially, whether this desire actually existed.

Amidst various testimonies and conversations, one word was repeatedly emphasized whenever the brand was mentioned: "dream" .

It was from this insight that we built the foundation of the campaign.
If there was a latent desire to be part of Ambev, our role was to enhance it, transforming that perception into a strategic narrative capable of bringing the brand closer to that audience in a more authentic and relevant way.

Social media, with a special focus on LinkedIn, was the main stage for this development. We developed content that resonated with the new generation's code of conduct, while simultaneously reinforcing Ambev's value proposition: development, leadership, and impact.

The narrative was designed to follow the candidate's journey, sparking identification, building desire, and ultimately encouraging applications.

We structured the campaign based on a real narrative that positioned Ambev as a place where ambition and opportunity meet, transforming the "dream" into a concrete and achievable path.